Social Media for Small Businesses

Learn how social media – Facebook, Linkedin and Twitter – can enhance the marketing of your business. This course will cover the communication skills that will help you build an online audience.

Each of the major social networks require a unique strategy in order to maximise the benefits from each. The content you post to Twitter won’t necessarily work well on Facebook, so it’s important to understand the nuances and etiquette of each network.

Blogging presents an opportunity to communicate your brand’s knowledge and personality to the world. Understanding the right kind of content to post on your blog is key for engaging properly with your target audience, and getting the right set up for your blog will help communicate your message effectively.

Reaching your audience on Facebook for free is becoming increasingly challenging as they look to push users towards their paid ad platform. Understanding how things like promoted posts and adverts work on Facebook can really improve your reach.

Building a quality LinkedIn page can help attract potential customers to your brand – this course will show you how to construct a first class page.

Twitter can be a complex platform for newcomers, and without making full use of the platform it can sometimes feel like wasted effort. By utilising things like relevant hashtags and measuring performance and engagement you can ensure you’re getting the most out of your twitter experience.

Other courses run by the college which may be useful to applicants are our Writing for the Web course and Marketing for Small Businesses.

Course content

  • blogging – how to set up, design and write
  • Facebook – promoted posts to adverts
  • Linkedin - how to build a first class page
  • Twitter – hashtags to ratios of engagement.

This course is open to commercial bookings and groups.

Start date

04 February 2017


10 Week(s)



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Contact us

T: 0141 657 6158


Scottish Charity No. SC021182

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