The Importance of Branding

Increase your understanding of the importance of a unique brand and learn how to create one with the Importance of Branding course at Glasgow Clyde College. You’ll cover how to improve your existing brand identity, the importance of quality and the link between branding and quality.

Few things are as important to a growing business as brand perception. With the multitude of media available for brands to work with, it can be difficult to understand the nuances of each, and failing to properly adhere to the correct etiquette on some media platforms can be a disaster for brands.

By building and promoting your brand the right way, both offline and online, you can help your business to become a commercial success. You’ll reach the right people and be perceived as the type of company that your target audience wants to be identified with.

This course will help you to understand what your brand says about you, what certain attributes of branding imply about the business, learning if your target customers are aware of your brand and the impact successful branding can have on success.

You may also be interested in our courses in marketing for small businesses and social media for small businesses

Course content

  • what your brand says about you
  • what attributes are implied
  • if your customers are aware of your brand
  • how branding can develop commercial success.
This course may be eligible for SDS Flexible Training Opportunities funding.


1 day or 2 evenings



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Contact us

T: 0141 357 6158


Scottish Charity No. SC021182

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