Digital and Social Media Marketing

What will I learn?

This course will cover:

• Digital Marketing Strategy
  Digital Marketing drives real business results, we will look at how to establish your online presence with customers, creating measurable goals and competitor analysis.
• Digital Marketing Practice
  Make your website work for you. Learn how to create customer sales funnels and how to use Google Ads effectively to drive online sales or footfall to your store.
• Consumer Behaviour
  Learn how customer behaviour is changing using theory and model concepts to understand the digital consumer and how to think differently for your digital business.
• E-Mail Marketing
  Retain your customers and attract repeat sales with an effective email marketing strategy.  This session will look at the strategy behind email marketing, the best platforms and the analytics you should be looking at.
• Social Media for Business
  Engage with your customers across social media platforms – but what platform should you choose, what is the best strategy for engagement versus online sales and how do you create content that delivers?
• Ecommerce
  To arm you with the skills and information that will help increase the effectiveness of your ecommerce activity. We look at the customer journey, best practices and adaptation for your business.

Please note: this course can also be delivered on bespoke basis to groups.  Each area can also be delivered seperately either online or face-to-face.  If you are interested, please email us at bdu@glasgowclyde.ac.uk 

Jobs and further study

After completing this course, you may choose to continue to study our other Upskills courses or progress into accredited courses to enhance your knowledge and grow your prospects.