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Marketing Privacy Notice

Introduction

Glasgow Clyde College takes its data protection responsibilities seriously. The purpose of this Privacy Notice is to inform you how we will process your personal information, setting out our responsibilities and obligations as a Data Controller.

The Data Controller for your information is Glasgow Clyde College, 690 Mosspark Road, Glasgow, G52 3AY, registered with the ICO, registration number Z7497735.

Our Data Protection Officer (DPO) is Graham Francis, gfrancis@glasgowclyde.ac.uk.

All your personal information will be treated in accordance with data protection law.

 

Purposes for processing

We process your personal data for marketing purposes, so that we can advise you of course promotions and other activities including providing you with updates about news and the courses offered by the College.

 

Our lawful basis for processing your information

We seek your consent to contact you via post, email or phone about services, products, offers and other things provided by us which we think may be relevant to you.

Where you have provided your consent for the College to process your data for marketing purposes, you can withdraw your consent at any time to stop receiving marketing communications by contacting marketing@glasgowclyde.ac.uk.

 

Who we share your data with

Your data will be held by the College Marketing Team and will not be shared with any third parties.

If the College contacts you by email, then the data may be stored within servers operated by Microsoft (part of our Microsoft Office 365 Service) within the EEA. The data is administered by staff employed by Glasgow Clyde College. 

 

Security and retention

The College has robust Information Security and Data Protection policies and procedures in place to protect personal data. We will take all reasonable precautions to prevent the loss, misuse or alteration of information you give to us. The information you provide will be stored securely and will only be accessed by authorised College staff for the purpose. It will be held for a specific period of time or until you withdraw your consent (whichever is the earliest), whereupon it will be deleted.

 

Your rights

Under data protection law, you have legal rights in relation to your information being used for marketing purposes, including:

  • your right to be informed of how your data is being processed, (as in this privacy notice);
  • your right to access and obtain a copy of your data on request, often referred to as a Subject Access Request;
  • your right to ask an organisation to change incorrect or incomplete data;
  • your right to ask an organisation to delete or stop processing your data under certain circumstances.

Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply. Further details about your privacy rights can be found on the Information Commissioner’s Office website www.ico.org.uk.

 

Advertising cookies

We sometimes use tracking pixels that set cookies to assist with delivering online advertising.

Cookies are widely used in online advertising. The college and our advertising partners can’t gain personally identifiable information from these cookies.

 

Cookie consent banner

You can give your consent to the setting of advertising cookies or remove it any time by interacting with the college cookie consent banner which is on every page of the college website.

 

Google Analytics

Google’s privacy policy: Privacy Policy – Privacy & Terms – Google

Opt out of Google Analytics visit: Google Account

By opting in to personalised advertisements a slightly higher level of personal data, your IP address, will be shared with Google Analytics.

 

Remarketing cookies

We sometimes use tracking pixels to assist with our marketing and delivery of online advertising.

By better understanding what our audiences are interested in, we can more efficiently promote the college. For example if you have looked at certain pages on our website we might want to highlight our open days or give information about a particular course to you.

The technology to do this is made possible by cookies and as such we may place a ‘remarketing cookie’ during your visit. We are unable to proactively reach out to you personally as the process is anonymised, but you can opt out of these cookies at any time.

 

How to control remarketing cookies

Glasgow Clyde College uses remarketing tracking cookies and conversion pixels from vendors such as Facebook, TikTok, Google and Bing to present further communications to you about our courses and services, over the Google Content Network and via social networks.

This means you may see an ad for the college a result of visiting our website. However, your personally identifiable information is not used by any remarketing service other than to present you with specific communications from us.

We use the following third-party service providers for remarketing:

Opt out of advertising cookies

You can opt out of almost all advertising cookies by updating your preferences. It is worth noting that opting out of advertising cookies won't stop you seeing adverts, just that they won't be tailored specifically to you.

 

Google Signals

Google Signals is a feature provided by Google Analytics that allows website owners to enable cross-device tracking and reporting. Google Signals uses data from users who have turned on ad personalisation across their Google accounts to provide aggregated and anonymised insights into user behaviour across different devices and sessions. It can help website owners gain a better understanding of how users interact with their websites across various platforms.

You can withdraw your consent by visiting Google Account

 

Microsoft Clarity and Advertising

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

More information on this can be found here: https://learn.microsoft.com/en-us/clarity/ in the section 'Data and Cookies'.

  

Further Information

If you would like further information about how your personal data is processed by Glasgow Clyde College or you have any concerns, please contact our Data Protection Officer (DPO) in the first instance. You can do this by:

Email: gfrancis@glasgowclyde.ac.uk

If you are dissatisfied with the response, you have the right to lodge a complaint with the Information Commissioner’s Office using their website https://ico.org.uk/make-a-complaint/,  by email: casework@ico.org.uk or by phone on 0303 123 1113.

Alternatively, you can write to:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We review our privacy notices regularly. If we anticipate that substantial changes will be made to the way we process your data, we will update our privacy notices and communicate the changes to you before starting any new processing.

 

Date last reviewed

January 2024